Tuna Öztürk

ISTANBUL · NEW YORK

I'm Tuna Öztürk.Founding partner of Neon Apps.

Fifteen ventures failed over nine years before this one. Neon Apps is what came next: a team of 85 in Istanbul and New York, building other companies' mobile products. 600 apps for more than 300 companies, past 100 million downloads.

Tuna Öztürk, founding partner of Neon Apps, in Istanbul
85
PeopleIstanbul & New York
300+
Clientsenterprise to startup
600+
Apps shippedfor clients, since 2019
100M+
Downloadsclient apps, 100+ countries
$0
Raisedbootstrapped since 2019

What I argue

One team, not a chain of suppliers.

A mobile product is usually assembled from three or four suppliers: an agency for design, a shop for development, a consultancy for growth. Every handover loses context, and the cost never shows up as a line item. It shows up later, as a product nobody owns.

We do all of it on one team. That is the whole argument, and more than 300 companies have taken it.

The team

Headcount is easy to add and hard to keep good.

85 people: iOS, Android and Flutter engineers, full-stack developers, product designers, growth specialists, project managers and consultants, across Istanbul and New York. Half a million hours of development behind us.

We started in 2019, two of us: me and my business partner Destan. 50 people by early 2023, 85 now. Keeping it good is most of the job, and it is the part that does not scale.

500K+
Hours of development
50
Engineers, mostly mobile
20
Product designers
3
Istanbul offices outgrown

What we do

Design, engineering and growth, on one team.

Four disciplines, one team, one contract. Most clients take all of it. Some take one part and keep the rest in-house, which is the same team either way.

Product design

Discovery, product strategy, UX and interface design. We decide what to build before anyone writes code, and we own that decision.

Engineering

iOS, Android, Flutter, web and backend. Built to be maintained for years, not shipped and abandoned.

Growth

Paywalls, pricing, experiments, retention and user acquisition. The part that decides whether the product earns anything.

Consulting

For teams that already have a product organisation and need the judgement of one that has shipped 600 apps.

The work

Eight of the 600.

Some of them you may have used without ever knowing whose they were.

  • MygenOnedio
  • Adapty MobileAdapty
  • BlushyBlushy Tech
  • YayaLifestyle app
  • TreffpunktSocial app
  • LexiEducation app
  • OobaConsumer app
  • MindioHealth app

A few of the 300+

TAV Airports · BoomBit · Kompanion · Mobile Arts · Bozdağ Film +281 more

Global platforms

Global platforms work through us in Türkiye.

Subscription infrastructure, publishers and app studios bring us the work when the market is Turkish: RevenueCat, Luni, Voodoo, BoomBit and Unico Studio among them.

Since November 2025 we have been RevenueCat's official partner for the Turkish market.